Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

“Moral” psychology has traditionally been studied by subjecting individuals to moral dilemmas, that is, hypothetical choices regarding typically dangerous scenarios, but it has rarely been validated ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

John Stuart Mill’s (1806-1873) father, James Mill, was an outspoken advocate of utilitarianism and a friend of Jeremy Bentham, its founder. John Mill was born into a household steeped in utilitarian ...