Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

In a significant first for Europe, Sweden’s privacy watchdog has fined two companies for transferring personal data to the US via Google Analytics. In addition, it is urging other firms to stop using ...

Measuring Social Media Referrals in Google Analytics: Let’s go back to the good ‘ole Google Analytics. One of the oldest players in the field, Google, announced a couple of weeks ago its launch of ...

The Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY) has fined two companies with 12.3 million SEK (€1 million/$1.1 million) for ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

Steam will stop using Google Analytics going forward, Valve announced. In a blog post, the firm said Google's "tracking solutions don't align well with [Valve's] approach to customer privacy," adding ...

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. Swedish regulators fined companies for using Google Analytics. Regulators say Google ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...