What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

Not long ago, marketing departments and chief marketing officers regarded data and creativity as mutually exclusive. From the CMO’s perspective, creativity and understanding the needs of a targeted ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Meta Platforms to use AI interactions for personalised ads on Facebook and Instagram, sparking debate on data use in ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. This tutorial provides a step-by-step guide on how to import data from Excel ...

Over the years, technology has developed and become even more intuitive (more than we may have ever thought). Looking back 20 years, we were all using a small Nokia phone; fast forward to 2025, and ...

Big data startup Cirro thinks you shouldn’t need technical savvy to make sense of your company’s data. Cirro just closed an $8 million funding round led by Toba Capital, with participation from ...