Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Over the years, technology has developed and become even more intuitive (more than we may have ever thought). Looking back 20 years, we were all using a small Nokia phone; fast forward to 2025, and ...