In 2022, nearly 92% of marketers working for companies employing more than 100 people leveraged social media marketing to increase their brand's visibility and revenue. This statistic shouldn't be ...

UGC is original content related to a product or service that is created by individuals and not by the brand itself. UGC comes in many forms, including social media updates, reviews, blog posts, videos ...

What Is User Generated Content Moderation? UGC moderation involves monitoring and managing the UGC to ensure it adheres to community guidelines, legal requirements, and brand values. It ensures that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. User-generated content (UGC) is a marketing strategy where brands leverage photo, video and ...

While the exact details are still to be announced, Iger suggested Disney+ subscribers would be able to generate and share ...

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

Ensuring the integrity of user-generated video is crucial in combating fake news, with companies such as Newsflare developing rigorous authentication algorithms to ensure content can be trusted.

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that ...

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...