In 2022, nearly 92% of marketers working for companies employing more than 100 people leveraged social media marketing to increase their brand's visibility and revenue. This statistic shouldn't be ...

UGC is original content related to a product or service that is created by individuals and not by the brand itself. UGC comes in many forms, including social media updates, reviews, blog posts, videos ...

What Is User Generated Content Moderation? UGC moderation involves monitoring and managing the UGC to ensure it adheres to community guidelines, legal requirements, and brand values. It ensures that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. User-generated content (UGC) is a marketing strategy where brands leverage photo, video and ...

In 2025, trust is the new currency of marketing, and nothing builds trust better than User-Generated Content (UGC). If you’ve been struggling to get more eyes on your business, increase engagement, or ...

While the exact details are still to be announced, Iger suggested Disney+ subscribers would be able to generate and share ...

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

Opinions expressed by Entrepreneur contributors are their own. In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company.

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. This headline almost drove me to ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...