Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...
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