GoPro’s Helmet Hero for capturing the user’s experience from the first-person perspective. When I began my career as a design researcher, a significant proportion of my time was spent convincing ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...