Forty years ago today, a cashier at a Marsh Supermarket in Troy, Ohio, scanned a 10-pack of Wrigley's Juicy Fruit gum bearing an odd-looking set of alternating black and white lines. The barcode had ...

Universal Product Code apps for the iPhone let shoppers find additional information and perform price comparisons on products while inside a store. They also let allow an iPhone to serve as a front ...

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.

WENDELL, N.C. -- George J. Laurer, the man who invented the Universal Product Code (UPC) and called Wendell his home died Thursday. He was 94. The groundbreaking electrical engineer worked at IBM for ...

A plurality of Americans say it’s either somewhat or highly unlikely they’d use their smartphone or an in-store scanner to find out if a product contains genetically modified ingredients, according to ...

GS1, the standards body for supply chains, has released a readiness test kit to help retailers, brands and manufacturers and solution providers assess where they are in the journey toward ...

Something there is that doesn’t love a QR code, but that hasn’t stopped leading QR code scanner makers Scan from serving up 25 million copies of their software. The company, which currently processes ...