Tween girls are in the social media crosshairs right now. Their crime? Taking the appearance of their skin seriously. The complaint from the olds is that these kids today are using fancy products on ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...

I HAVE TO GET THIS. AN UNSTOPPABLE TIKTOK TREND FLOODING THE FEED OF GIRLS AND YOUNG WOMEN. WHAT YOU WANT TO DO TODAY? SEPHORA TEENS AND TWEENS POSTING EVERYTHING FROM THEIR BEAUTY SHOPPING HAULS.

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...