CIGNA Corp. is swapping its stoic corporate logo for one that relies on nature’s oldest symbol of life and stability to burnish the insurance giant’s brand image. The Philadelphia-based health, life ...

Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...

The story goes that sometime in the early 1970s, the chief of staff to the Oakland mayor walked into work wearing some unusual cufflinks that depicted a modern, simple tree design. A man named Wally ...

From today, the tree design will be replaced by a bolder, typographical design to attract younger members. “For the general public the perception remains that the WI is old fashioned and for older ...

PROVIDENCE, R.I. (WPRI) — Contrary to popular belief, Christmas Tree Shops does not sell Christmas trees. That is why the retailer is rebranding itself with a logo and name that veers away from the ...

Aahana Resort, Jim Corbett's luxury destination, unveils its rebranding initiative, "The Next Chapter," marking 13 years of growth. Founder Kamal Tripathi emphasizes the resort's transformation from ...