CIGNA Corp. is swapping its stoic corporate logo for one that relies on nature’s oldest symbol of life and stability to burnish the insurance giant’s brand image. The Philadelphia-based health, life ...

Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...

From today, the tree design will be replaced by a bolder, typographical design to attract younger members. “For the general public the perception remains that the WI is old fashioned and for older ...

The story goes that sometime in the early 1970s, the chief of staff to the Oakland mayor walked into work wearing some unusual cufflinks that depicted a modern, simple tree design. A man named Wally ...

In the biggest change in 35 years at First National Bank (FNB), SA's oldest lender is undertaking a significant brand redesign, as well as overhauling its digital platforms to create new features ...