CIGNA Corp. is swapping its stoic corporate logo for one that relies on nature’s oldest symbol of life and stability to burnish the insurance giant’s brand image. The Philadelphia-based health, life ...

Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...

The story goes that sometime in the early 1970s, the chief of staff to the Oakland mayor walked into work wearing some unusual cufflinks that depicted a modern, simple tree design. A man named Wally ...

From today, the tree design will be replaced by a bolder, typographical design to attract younger members. “For the general public the perception remains that the WI is old fashioned and for older ...

PROVIDENCE, R.I. (WPRI) — Contrary to popular belief, Christmas Tree Shops does not sell Christmas trees. That is why the retailer is rebranding itself with a logo and name that veers away from the ...

In the biggest change in 35 years at First National Bank (FNB), SA's oldest lender is undertaking a significant brand redesign, as well as overhauling its digital platforms to create new features ...