Improved visibility, connection to strategy, and ability to change are critical. Research has shown digital transformation projects in the APAC region fail at a high rate — and have mixed success at ...

It is a bold decision-maker that shuts down a project once it has started. Yet the much-quoted statistic – we can cite McKinsey in this instance – is that 70% of all major transformation projects fail ...

Digital transformation has long been used as a form of executive shorthand for the idea of exploiting technology to make-over a company that is struggling to adapt to a changing business environment.

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...