Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, ...

Ever since the first classified ad appeared in the Boston News-Letter in 1704, many companies have built large businesses charging sellers (advertisers) to add supply (listings) to their marketplaces.

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of ...

Mayor de Blasio deserves praise for bluntly criticizing Gov. Cuomo, saying, among other things, that he “believes deeply in the transactional model, and I think he needs to transcend that model if he ...

ECSI to host SPRINT Project Participants at its Booth (M12) at DATE'2007. Gliwice & Bielsko-Biala, Poland, April 16, 2007 - The silicon Intellectual Property (IP) provider, Evatronix SA, today ...

For transactional sales of HP printers, the company will phase in a requirement to use HP-branded supplies in order to get subsidized printers. A longtime tenet of HP Inc.'s business model is set to ...

These gains are noted alongside the company's ongoing transition to a new transactional model, which is expected to contribute approximately $270 million to billings, equating to a 5.0-5.5 percentage ...

Intel has announced that its Haswell architecture, due to ship some time in 2013, will include hardware support for transactional memory. Transactional memory is a promising technique designed to make ...