Discover how to define, track, and enhance foot traffic for your business. Learn effective strategies to increase customer visits and drive higher sales.

The way I navigate traffic has changed in the past year. After 20 years of reporting on Atlanta’s traffic, the majority of which involved a helicopter, I took a nine-month break to do retirement radio ...

LOS ANGELES (KABC) -- During the worst of the pandemic, it was a breeze traveling on Los Angeles highways compared to before. Jeroen Brouwer with TomTom, a site that ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

Three years after the Buffalo Police Department began tracking traffic stop demographics, an analysis of the data revealed stark racial disparities in who officers were pulling over: Black drivers in ...