Running a call center is about more than just answering phones. Every call, every second of talk time, and every interaction ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

The advent of big data is a double-edged sword. For many businesses, the increased amount of data makes for more impactful insights. For a small business, however, large volumes of data can be ...

When it comes to communication with candidates, a ready-made candidate journey will simply never exist. Although targeted messaging and monitoring metrics are key indicators of your performance, there ...

Ensuring your fleet is running smoothly and efficiently can be a challenge for even the most seasoned fleet managers. There are many moving parts to keep track of, and it can be difficult to determine ...