Add Yahoo as a preferred source to see more of our stories on Google. It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are ...

WASHINGTON — Aside from its vibrant, anthropomorphic Toucan Sam mascot, Kellogg’s Froot Loops cereal is famous for its “delicious fruity taste” and “fruity aroma.” Up until this moment, this may have ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

SAN RAMON — Kellogg Company and the Walnut Creek-based Maya Archaeology Initiative, which share only the image of a toucan in their respective logos — Toucan Sam graces Froot Loops boxes — announced ...

Kellogg’s and AwayToMars have teamed up for the “Whatever Froots Your Loops” collection. Thanks to a new collaboration between Froot Loops and AwaytoMars—the crowdsourcing online fashion house—you can ...

Toucan Sam has delivered the goods, and it's a delicious new treat to keep us cool this summer. Froot Loops Ice Pops have recently been spotted at Dollar Tree stores, and fans on social media are ...