Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Walmart, Berkshire Hathaway, and Apple—arguably America’s three most important companies—will soon see a change of the guard.

How long will Tim Cook stay Apple’s CEO? The question has come up often, but a new report indicates any big leadership transition is likely a lot farther off than you might expect. No internal signs ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales. In a new interview with Variety, Cook said ...

Investors and analysts are speculating about when Tim Cook may step aside as CEO of Apple, with the Financial Times ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

NFL Hall of Famer Fran Tarkenton holds hundreds of thousands of Apple shares. He told Business Insider why he's bullish on ...

There’s been quite a lot of buzz surrounding OpenAI and its mysterious new hardware, which may very well mark the next big ...

The new pledge raises Apple's total domestic investment commitment in the U.S. to $600 billion over the next four years. Earlier this year, the company announced it would invest $500 billion and hire ...

Cook had fun at Trump's expense after the president called him "Tim Apple." Five days after President Donald Trump appeared to slip up and call Apple CEO Tim Cook “Tim Apple” at a White House meeting ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up. Despite spending ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...