From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

Although TikTok is currently only testing search ads, the move has significant potential to give TikTok a competitive edge that will be hard to replicate. And its competitors are already taking notice ...

TikTok search ads not only allow for precise targeting, but they also provide valuable insights to inform ongoing strategy both on TikTok and across the wider media mix. When running TikTok search ads ...

Sydney Sweeney’s recent American Eagle jeans ad has unexpectedly fueled a viral TikTok phenomenon. The advertisement, which featured the tagline “Sydney Sweeney has great jeans,” sparked debate over ...

TikTok counters with privacy-enhancing technologies—clean rooms and trusted execution environments—and a mandate to prove incrementality through randomized lift studies. But skepticism lingers.

Here, TikTok shared how popular commerce had become on its platform. For example, it noted that the #TikTokMadeMeBuyIt hashtag — which users post when sharing products they had discovered ...