Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.

Ads on Threads will roll out gradually to users over the coming months, Meta says.

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, ...

Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

After launching almost three years ago, Meta’s Threads is now reportedly attracting more daily mobile users than rival ...

Meta’s Threads is pulling further ahead of Elon Musk’s X on mobile, based on recent estimates from analytics firm Similarweb, ...

On the web, Elon Musk's social network still reigns supreme.

Threads, which recently crossed 400 million monthly active users, will start showing ads to all users globally next week.

Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.