When Threads launched in 2023, it was almost entirely defined in relation to other platforms: It was an offshoot of Instagram, an alternative to Twitter, and a competitor to Bluesky. Three years later ...

Adam Mosseri, Head of Instagram, revealed some of the logo designs for Threads that were rejected. It seems that the company considered several options before deciding on the current one. The ...

Studio Nari’s new wordmark for Threads helps the platform step out from Instagram’s shadow, with a flowing – yet chiselled – design that reflects the momentum and immediacy of IRL conversation.