Jenny Gyllander spent the summer of 2019 covered in bug spray. As the creator of the review company Thingtesting, Gyllander had scored an early sample of a new outdoorsy personal-care brand called ...

Grocery prices have continued to rise in the United States despite significant food waste. So, when an online store partnered with brands to sell surplus items, a product tester decided it was worth a ...

Abstract Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year ...

Thingtesting has raised $300,000 in pre-seed funding by identifying an opportunity in offering unsponsored reviews of DTC products. As platforms like Instagram and TripAdvisor look increasingly pay-to ...

ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping… ...

Leah Prinzivalli is a freelance reporter in Brooklyn. She has contributed to the Washington Post, The Atlantic, VICE, and many other publications. In an era dominated by online shopping, dubious ...

Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Teaching Note 521-094, April 2021.