Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...
Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for ...
This is a preview. Log in through your library . Abstract Existing theory of consumer demand does not contain a body of theorems purporting to explain the consumption behavior of individuals when ...
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