Small businesses use telemarketing because it is affordable, direct, and easy to manage. Most importantly, it creates a human ...

Google is wrapping its head around the idea of being a generative AI company. The “code red” called in response to ChatGPT has had Googlers scrambling to come up with AI features and ideas. Once all ...

Days after laying off more than a thousand employees from Pixel, Nest, Fitbit, Google Assistant and core engineering divisions, Google is cutting “hundreds of roles” on its advertising sales team, a ...

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...

Are you a print subscriber? Activate your account. By John Dioso - 9 min 52 sec ago By Ad Age and Creativity Staff - 3 hours 27 min ago 4 hours 32 min ago By Jack Neff - 4 hours 50 min ago By Erika ...

Video ads are growing, grabbing people’s attention on smartphones these days. Just what we need to push forward in this crazy fast digital environment and capture e-commerce sales. Given just how ...

Among various forms of advertising, consumers are repelled by spam and telemarketing but feel fairly positive about print advertising, according to Dynamic Logic's Advertising Reaction Study. Among ...