Target quietly loaded its app with a bunch of AI shopping features. I took them for a spin.

Several retailers have gained ground on Target's mobile app in recent years, but the bullseye brand has quietly rolled out several helpful features.

AI Can Shop for You—but You May Have To Pay for Its Mistakes

Target’s AI-assisted shopping is raising questions about convenience and accountability, after updated terms suggest paying ...

We found the 10 best Target deals worth shopping right now

Who doesn't love a good Target find? Here are the best Target deals the USA Today Shopping team found that are worth grabbing ...

Target’s generative AI assistant was pitched as the ultimate shopping sidekick.

As we navigate the retail landscape of 2026, the friendly "Store Companion" has become a staple of the Target shopping ...