Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target, told ...