In prehistoric times, not much needed to be measured. You ate what you found and lived where you could. The advent of agriculture and civilization, however, necessitated a way for people to measure ...

Comscore executives revealed their strategy for addressing the long-standing media measurement dilemma at NAB New York 2025. Their unified platform consolidates fragmented data from streaming, CTV and ...

Those of us here in the United States are used to measuring various physical attributes with the imperial measurement system, which includes feet, inches, gallons, and so on. This system is still ...

Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...