Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

TEMPO.CO, Jakarta - The government of Sweden has launched an innovative tourism campaign that promotes improvement of mental and physical health through traveling to the country. The campaign called ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

They're a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

Swedes are among the chicest people on earth. To ensure you don't draw unwanted attention to yourself as a tourist you should ...

Both countries are in Europe and both start with the letters S and W. Sweden's tourist board has released a satirical video illustrating their differences with the Swiss. Good morning. I'm A Martínez.