Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...
BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video.
Subliminal messaging was first popularised by the infamous “Eat Popcorn” experiments in 1956. The aim of subliminal messages in video is to briefly flash a message on top of a video for such a short ...
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