Structural equation modeling techniques and associated computer programs are now widely available for use in the social and behavioral sciences. However, most reported applications are limited to ...
Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 287-298 (12 pages) The authors review issues related to the application of structural equation ...
Statistical model infrastructures at financial institutions are often developed using a piecemeal approach to model building, in which different components of complex interrelated statistical models ...
This software specialises in three areas: models with responses at several levels of a data hierarchy, multilevel structural equation models, and measurement error ...
Brand equity is one of the more popular concepts in marketing today. It is loosely defined as: 'The added value that a brand brings to a product or service beyond the functional benefits provided.
Researchers frequently use the round-robin design to assess psychological variables. In this design, each member of a group rates each other group member. In personality psychology, for instance, ...
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