Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Created by author and physicist Randy Ingermanson, the Snowflake Method provides you with a structured, step-by-step approach ...

Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. The ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

The advent of artificial intelligence (AI) has transformed the way nonfiction books are written. By integrating AI tools into the writing process, authors can streamline tasks such as brainstorming, ...

In an article aimed at providing assistance to those starting out in business continuity, CMAC overviews the basics of business continuity and offers a useful framework for writing your first business ...

Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales. How? B2B buyers consume, on ...