Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, ...

Mark Zuckerberg isn’t doing quite the same victory lap he was less than two months ago. Despite an initial explosion of signups and engagement numbers, Threads, Meta’s X competitor, is struggling to ...

While we commend the firm’s timing of Threads, a social-media app like Twitter, and are impressed with how quickly the app attained more than 100 million users, uncertainties regarding user retention ...

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Meta Platforms is starting to test ads on Threads for a handful of brands in the U.S. and Japan, Instagram head Adam Mosseri said Friday. “We’ll be closely monitoring this test before scaling it more ...