Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to ...

Let's be honest: Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. And guess what? They totally work. In fact, the average American ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

Starbucks has changed the terms of its rewards program so that people who spend around $5 or less per visit won't get as many freebies. Changes to the loyalty program took effect Tuesday. According to ...