Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

Along with that comes a batch of new merchandise, and among the announcements was the reveal of the official "Star Wars" blue milk that will be arriving in stores from TruMoo. Unlike the Disney ...

Disney / Lucasfilm is kicking off another Star Wars product promotion today, and this time it’s a year-long program dubbed “Power the Force”. Lucasfilm notes that the program will have a “special ...

One of the biggest collaborations to come from the land is Disney’s exclusive line of Galaxy’s Edge merchandise available at Target TGT now. This new product line is called Star Wars ...