How to Use the Amazon Star Ratings. Taking advantage of Amazon's ratings system enables you to leave feedback on purchases. Leaving feedback helps to inform other potential customers about the ...

Amazon has started testing a new star rating system in specific regions that makes it harder to gauge how buyers are liking a specific product.

And while star ratings have an impact on revenue, the number of reviews has an even larger impact, according to Womply, a small business SaaS provider, which wanted to understand the correlation ...