Backed by Primo Brands, the iconic blue bottle is being repositioned as both aspirational and accessible. If you’ve been noticing that cobalt-hued water bottles have started to pop up everywhere ...
3:52 a.m.: Wake up. 3:54 a.m.: Pour out a cup of Saratoga Water. 4:04 a.m.: Work out next to a bottle of Saratoga Water. 5:49 a.m.: Dunk face in ice-cold bowl of Saratoga Water. And there’s one brand ...