Amongst a variety of other reasons, ease of access is what drew most hip hop and rap artists towards SoundCloud. They can easily upload their songs on Soundcloud and share with listeners who would ...

Since SoundCloud was created in 2008 — man, that seems like centuries ago — the digital platform has become a home for burgeoning creativity and looming talent. Hip Hop artists, and even stars who ...

From Fetty Wap to Lil Uzi Vert to Playboi Carti, Boardroom breaks down how the platform paved the way for low-cost distributors and continues to support performers today. But according to Fetty Wap, ...

Design by Madison Grosvenor. Buy this photo. What first comes to mind when you hear the term SoundCloud rap? Perhaps you envision an immature group of teens with colorfully-dyed hair and face tattoos, ...

In early fall, Trippie Redd shuffled down the hallway of the Record Plant, the Hollywood studio where pop stars from Rihanna to Selena Gomez have cut albums. Standing over a pool table near the ...

Plugg rap has moved from Atlanta to a global sound thanks to its artists and the internet. Now, SoundCloud, which saw the subgenre bubbling up on its platform and highlighted it in a playlist in 2021, ...

The early SoundCloud era in hip-hop was truly undefeated. The platform quickly emerged as a goldmine for new talent and memorable projects delivered to fans for free, reminiscent of the good ol' days ...

SoundCloud rap—often simply called “Scloud” or “lofi‑trap”—emerged in the early‑to‑mid‑2010s as an internet‑born subgenre that would redefine how hip‑hop talent reached audiences. Born out of the ...

Every Seventhirtyatmorning song sounds like a million bucks, his delicate Autotune flows cradled just-so by billowy synths. His SoundCloud raps seem as inspired by Playboi Carti and Pi'erre Bourne as ...

In early fall, Trippie Redd shuffled down the hallway of the Record Plant, the Hollywood studio where pop stars from Rihanna to Selena Gomez have cut albums. Standing over a pool table near the ...