The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...

There’s a soda hack taking over social media feeds and convenience store counters alike, and it’s sparking both excitement and concern. From TikTok videos to regional gas stations, drinkers are now ...

Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign that involved sending massive, neon-colored vending machines ...