According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

When marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential ...

Brands facing calls for boycott on social media are under pressure to respond quickly. The playbook for handling social media backlash is changing, rooted in more complex data analysis. This article ...

Social media and online communities provide organizations with new opportunities to support their business-related functions. Despite their various benefits, social media technologies present two ...

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...