Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.

According to a report from The Verge, the new program will cover content posted to Stories as well as Spotlight. Previously these two formats had separate monetization programs but now they will be ...

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

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Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Snapchat has changed the way it pays creators through its Spotlight reward fund. Creators that use Snapchat’s TikTok clone, Spotlight, will now be paid millions per year, a source familiar with the ...

Snapchat will debut its first-ever creator awards show, The Snappys, on March 31, 2026, highlighting top short-form video talent and reinforcing its commitment to vertical video. Data shows short-form ...