Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect ...

LOS ANGELES--(BUSINESS WIRE)--Smashbox, the legacy, cruelty free beauty brand renowned for studio-grade, high-performance makeup, and artistry made easy, announces its launch in the U.S. Amazon ...

Smashbox has reimagined its hero product: the primer. Leaning into skinification — incorporating skin care ingredients into cosmetics — the brand has introduced the “Photo Finish Silkscreen Primers,” ...

“Smashbox Cosmetics is a leader within the makeup industry and I am thrilled to welcome them to our growing portfolio of top tier beauty brands,” said Anne Martin-Vachon, Chief Merchandising Officer ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

Smashbox Cosmetics continues to engage the Latinx community in Los Angeles and beyond. The Culver City, Calif.-based beauty brand has been organizing free digital events this year to support local L.A ...

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National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

Lips are a common theme in makeup artist Vlada Haggerty’s life. On a spring afternoon, Haggerty’s outfit includes a prim blouse punctuated with a lipstick-shaped pin on her collar and black block-heel ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership ...