Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — especially a personal brand ready to utilize short-form ...