When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn? One big issue is ...

This paper considers the class of sequential ordinal models in relation to other models for ordinal response data. Markov chain Monte Carlo (MCMC) algorithms, based on the approach of Albert and Chib ...

We propose a new approach to simulate the likelihood of the sequential search model. By allowing search costs to be heterogeneous across consumers and products, we directly compute the joint ...