The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

Professor of the Immanuel Kant Baltic Federal University proved that it could be possible to describe genetic code and its evolution with the help of linguistic methods: its history is presented as ...

The following is a guest post from Jaime Klein Daley, vice president of strategy at brand strategy and design agency CBX . Opinions are the author's own. Gen Z and the youngest millennials spend much ...

The push-button computers aboard the spaceship Nostromo might look a little clunky now, but the devices Ellen Ripley (Sigourney Weaver) used in Alien pretty much paved the way for text-message emojis ...

This is a preview. Log in through your library . Abstract The article investigates in the first part critically dyadic and essentialist understanding of signs and utterances in mathematics and ...

Semiotics, the study of signs and meaning-making processes, has long provided a framework for understanding linguistic, cultural, and cognitive phenomena. In recent decades, its extension into ...