Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Companies and organizations buy products and services to support production of their goods and services, indirectly or directly. Selling goods and services to these companies requires you to have ...

Remember the movie Minority Report with Tom Cruise? When Cruise’s character walks into the department store, they identify him with a retinal scan which triggers a TV screen featuring products based ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a ...