Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early ...

Search engine optimization (SEO) has been a cornerstone of successful web development for years, and it is equally important for your YouTube channel. YouTube SEO helps videos rank higher and attract ...

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption. YouTube is testing a new ...

YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.

The US presidential election is scheduled for November 5, and to combat the spread of misinformation, Google has announced several measures across its platforms, covering the search engine, YouTube, ...

Simply duplicating what works for one search engine on another won't do. Here's how to categorize your keywords using an integrated approach. “Now is the time to reset, pivot, and think big to ...