SEO used to be all about keyword stuffing and link building. However, as search engine algorithms grow more sophisticated, more and more factors contribute to effective SEO. Directly and indirectly, ...

John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The ...

Cyrus Shepard released the full set of data around the 2013 Search Engine Ranking Factors report. The biennial report, supplemented with real-world correlation data -- about 17,000 keyword search ...

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...