More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Google on Tuesday announced the rollout of a new suite of AI-driven tools for Search ad campaigns. The features, housed within the new AI Max settings for Google Search campaigns, help advertisers ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google has begun to release details on how artificial intelligence will improve advertising. The company on Tuesday introduced a suite for search campaigns with one-click features where AI learns from ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased performance by finding more relevant and high-performing search queries and ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

With customer acquisition central to almost every marketing strategy, it’s hardly surprising that marketing advice is teeming with formulas to optimise paid search advertising campaigns. It’s an ...