Santa Barbara, often referred to as “the American Riviera,” is renowned for its picturesque landscapes, Mediterranean climate and Spanish-influenced architecture. According to the Santa Barbara ...

An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...

Visit Santa Barbara, destination marketing organization for Santa Barbara’s South Coast region, will host its 2025 Tourism Summit, 2-4:30 p.m. Thurs., Jan. 30, at the Cabrillo Pavilion, 1118 E.

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

The Downtown Santa Barbara Improvement Association invites all to enjoy the 1st Thursday Art Walk, Mother’s Day brunches and ...

SANTA BARBARA, Calif. (KEYT) – The annual tourism summit in Santa Barbara revealed the playbook for 2026 to boost the visitor count. It was put on by Visit Santa Barbara at the Hilton Santa Barbara ...

In 2022, I started trekking up to Santa Barbara more frequently. This part of the Central Coast wasn’t unfamiliar to me but ...

The coronavirus pandemic has dramatically altered what’s usually vacation season for millions of people. International travel isn’t an option because U.S. residents are not welcome in most countries.

Following a formal review, San Francisco-based ad agency Cutwater has been named agency of record for Visit Santa Barbara, the travel group for the city of Santa Barbara, South Coast and surrounding ...

The BTN Group has a variety of resources for corporate travel managers to build and refine their program strategies. Not sure where to begin? Check out this starter pack. BTN CTI Calculator - New Q4 ...