Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...

Many marginalized populations face severe health inequities in developed countries. These include people who are poor, homeless, sell sex or use alcohol or illegal drugs. In Toronto, an estimated 19% ...

The design of sampling from finite populations is receiving increased attention in the statistical literature. This article presents a critical review of past studies and new developments and outlines ...

It’s a truism that even large samples can be misleading if they are biased or, as market and social researchers say, if they are not representative for the universe. Therefore, it is essential whether ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...